Making Roads Safer with Ma3Route and DDD

Sometimes small changes can have a big impact.
The Zusha! sticker intervention is a perfect example.

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Zusha! is a road safety project by the Georgetown University Initiative on Innovation, Development and Evaluation, funded by USAID and implemented locally by DDD Kenya, a Nairobi-based business process outsourcing provider.

Zusha! partnered with Ma3Route to test if access to a digital reporting platform would lead to a reduction in accident rates.

Ma3Route logo was placed on half of the stickers distributed, prompting passengers to report on Ma3Route real-time web and mobile platforms.

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Traffic accidents are the leading cause of death among children and young adults in Sub-Saharan Africa. Every day, people die on the road, and many of those deaths occur in matatus. Zusha! aims to empower matatu passengers to demand and receive better service.

To achieve this goal, stickers (see above) that encourage passengers to speak up when their drivers are driving recklessly are placed inside matatus and buses.

Zusha! was publically launched in May 2015 under the auspices of its local partners, the National Transport and Safety Authority (NTSA) and the National Road Safety Trust (NRST).

To date, the campaign has successfully distributed stickers to 22,000 public service vehicles throughout the country. There has also been complementary messaging through television advertisements, radio advertisements, billboards, and digital media.

And it worked! After the intervention, the number of total accidents dropped by 30%. Georgetown researchers were able to measure the accident reduction using insurance claim data from Directline Assurance. Based on the success in Kenya,

Zusha! is now expanding pilot studies into Tanzania, Uganda and Rwanda.

Learn more about Zusha! in this working paper, the Zusha! website—and don’t forget to speak up!

About the author

Christina Gossmann is Acting Director of Marketing and Communications at DDD. DDD delivers high- quality, competitively priced business process outsourcing (BPO) solutions to clients worldwide.  At the same time, DDD’s innovative social model enables talent from underserved populations to access professional opportunities and earn lasting higher income. Learn more at DDD.

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Accidents Involving Students & School Buses

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A school bus rolled because its breaks failed. via @TheStarKenya

It is painful to hear about accidents involving students. You would hope that drivers take more care when they see that the vehicle next to them is full of children. And yet, these accidents happen too often. From May 1 through October 12 a total of 44 accidents were reported on Ma3Route involving students or school vehicles. Twelve of these accidents had reported fatalities. 

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Nana Gichuru’s Tragic Death Brings Attention to Eastern Bypass Black Spots

On September 22, Nana Gichuru died in a gruesome accident on the Eastern Bypass when she tried to pass several vehicles and hit a truck in a head-on collision (according to media reports).

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A photo of Nana’s car crushed under the front of the truck. via @kazungubrianG

Unfortunately, this was not the only accident on the Eastern Bypass that day or that week; two more accidents were reported the same day and another one a few days later.

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Last Week in Photos: Sept 7 – 13

Most of these photos show minor accidents – with some damage to vehicles but hopefully very little to the drivers and passengers. But you might notice that EVERY ONE is blocking the flow of traffic. So let these photos be a reminder that even minor accidents cause problems for road users – and not just those directly involved in the accident!

MONDAY

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An accident on Enterprise Road. via @kenyanspider

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What To Do After an Accident

By: Caleb Chuma

Photo by: http://alexcare.com/
Photo by: http://alexcare.com/

It’s not something anyone wants to be involved in or can anticipate, but car accidents do happen and are occurring quite frequently these days. The high number of accidents has raised alarm with Kenyan road authorities; in May 2015 alone, 575 unique accidents were reported through our #AccidentsKE project.

Accidents reported in the Month of May from the @Ma3Route #AccidentsKE project
Accidents reported in the Month of May from the @Ma3Route #AccidentsKE project

However, many people do not know what to do when they are involved in a car accident. In the unfortunate instance that you find yourself in a road accident, follow the following steps:

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