First Month of Accidents Mapped!

For one month, we have now been campaigning to increase reporting of accidents and especially reporting of accidents with enough location information to be able to map the accidents, and your participation has paid off!

Below, find a heatmap of all accident reports since starting the campaign on March 12:

Accident Map First Month

The red spots indicate higher levels of accidents. Some observations are not surprising, such as the high number of accidents along Thika Road and Mombasa Road. When a similar campaign was conducted 3 years ago, it similarly found a large number of accidents along these two roads. We are finding additional hotspots though, and the more you report, the more we can find the areas around Nairobi where the most can be done to reduce accidents and improve road safety. The campaign is ongoing, so continue to report accidents that you see, providing landmarks and street intersections so we can map them, and you enter a chance to win 100KES daily and help to reduce accidents in Nairobi!

Additionally, in the graph below we see that some days, more accidents happen and are reported:

Accidents on different days

Sundays consistently have the lowest number of accident reports, while more accidents tend to be reported on Thursdays or Fridays. We can also see the timing of accident reports during the day:

Peak Time for Accidents


The morning rush hour seems to be the prime time when accidents are reported, especially between 6am and 8am. We see an evening peak of accident reporting as well, but it is more spread out between 16pm and 20pm. Everyone, make sure to take extra care during these hours!

The more you report accidents, the more information we will have so we can then improve road safety by targeting the hotspots of accidents and the days and times when accidents happen the most.

Together we can achieve #saferroadsKE!

Help Ma3Route Map (and Reduce) Traffic Accidents

Every year, up to 12,000 people die from road accidents in Kenya, making Kenya one of the deadliest countries in terms of road fatalities. Ma3Route believes these numbers are too high; however, to do something about accidents, we need information on where they occur.


Beginning this month, Ma3Route is implementing an initiative to determine where traffic accidents occur in Nairobi. Using users’ posts to Ma3Route, we will develop a real-time map that shows accident locations and highlights accident-prone areas. But to map accidents in Nairobi, we need your help.   

Report Accidents and Have the Chance to Win 100 KES DAILY

Beginning March 12, 2018, Ma3Route is running a program to encourage people to report accidents whenever they see one. As a reward, EACH DAY Ma3Route will GIVE AWAY 100 KES to four people that reported an accident during the previous day. The winners will be drawn at random – so report regularly!

TO WIN: If you SEE an accident TWEET at Ma3Route! PROVIDE UNIQUE LANDMARKS that are near the accident so that it is possible to map where the accident occurred. To be entered to win, it must be possible for us to identify the location of the accident. Don’t forget to use #accident and #saferroadsKE



Example Tweets

Why the Initiative Now?

Back in 2015, Ma3Route conducted a similar initiative to encourage Ma3Map users to post about accidents to develop accident maps. The program worked well, but now we’re trying to push the idea further. Using accident location information, we will determine the locations of accident hotspots then—in collaboration with other agencies—implement a series of programs to try to reduce accidents in these areas. In this way, YOUR TWEETS HAVE IMPACT and CAN SAVE LIVES!

In short, we have two main goals: 1) help citizens become aware of particularly accident-prone areas in Nairobi and 2) determine which programs can help reduce accidents.

With your help, we can make Nairobi a safer place!

Accidents in Nairobi in 2015

Accident in Nairobi 2015

Accident heat-map during 2015 mapping initiative. Moving forward, we are developing an interactive map that will be updated in real-time.