First Month of Accidents Mapped!

For one month, we have now been campaigning to increase reporting of accidents and especially reporting of accidents with enough location information to be able to map the accidents, and your participation has paid off!

Below, find a heatmap of all accident reports since starting the campaign on March 12:

Accident Map First Month

The red spots indicate higher levels of accidents. Some observations are not surprising, such as the high number of accidents along Thika Road and Mombasa Road. When a similar campaign was conducted 3 years ago, it similarly found a large number of accidents along these two roads. We are finding additional hotspots though, and the more you report, the more we can find the areas around Nairobi where the most can be done to reduce accidents and improve road safety. The campaign is ongoing, so continue to report accidents that you see, providing landmarks and street intersections so we can map them, and you enter a chance to win 100KES daily and help to reduce accidents in Nairobi!

Additionally, in the graph below we see that some days, more accidents happen and are reported:

Accidents on different days

Sundays consistently have the lowest number of accident reports, while more accidents tend to be reported on Thursdays or Fridays. We can also see the timing of accident reports during the day:

Peak Time for Accidents


The morning rush hour seems to be the prime time when accidents are reported, especially between 6am and 8am. We see an evening peak of accident reporting as well, but it is more spread out between 16pm and 20pm. Everyone, make sure to take extra care during these hours!

The more you report accidents, the more information we will have so we can then improve road safety by targeting the hotspots of accidents and the days and times when accidents happen the most.

Together we can achieve #saferroadsKE!

Help Ma3Route Map (and Reduce) Traffic Accidents

Every year, up to 12,000 people die from road accidents in Kenya, making Kenya one of the deadliest countries in terms of road fatalities. Ma3Route believes these numbers are too high; however, to do something about accidents, we need information on where they occur.


Beginning this month, Ma3Route is implementing an initiative to determine where traffic accidents occur in Nairobi. Using users’ posts to Ma3Route, we will develop a real-time map that shows accident locations and highlights accident-prone areas. But to map accidents in Nairobi, we need your help.   

Report Accidents and Have the Chance to Win 100 KES DAILY

Beginning March 12, 2018, Ma3Route is running a program to encourage people to report accidents whenever they see one. As a reward, EACH DAY Ma3Route will GIVE AWAY 100 KES to four people that reported an accident during the previous day. The winners will be drawn at random – so report regularly!

TO WIN: If you SEE an accident TWEET at Ma3Route! PROVIDE UNIQUE LANDMARKS that are near the accident so that it is possible to map where the accident occurred. To be entered to win, it must be possible for us to identify the location of the accident. Don’t forget to use #accident and #saferroadsKE



Example Tweets

Why the Initiative Now?

Back in 2015, Ma3Route conducted a similar initiative to encourage Ma3Map users to post about accidents to develop accident maps. The program worked well, but now we’re trying to push the idea further. Using accident location information, we will determine the locations of accident hotspots then—in collaboration with other agencies—implement a series of programs to try to reduce accidents in these areas. In this way, YOUR TWEETS HAVE IMPACT and CAN SAVE LIVES!

In short, we have two main goals: 1) help citizens become aware of particularly accident-prone areas in Nairobi and 2) determine which programs can help reduce accidents.

With your help, we can make Nairobi a safer place!

Accidents in Nairobi in 2015

Accident in Nairobi 2015

Accident heat-map during 2015 mapping initiative. Moving forward, we are developing an interactive map that will be updated in real-time.

Making Roads Safer with Ma3Route and DDD

Sometimes small changes can have a big impact.
The Zusha! sticker intervention is a perfect example.

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Zusha! is a road safety project by the Georgetown University Initiative on Innovation, Development and Evaluation, funded by USAID and implemented locally by DDD Kenya, a Nairobi-based business process outsourcing provider.

Zusha! partnered with Ma3Route to test if access to a digital reporting platform would lead to a reduction in accident rates.

Ma3Route logo was placed on half of the stickers distributed, prompting passengers to report on Ma3Route real-time web and mobile platforms.

Capture d’écran 2016-03-15 à 2.23.33 PM.png

Traffic accidents are the leading cause of death among children and young adults in Sub-Saharan Africa. Every day, people die on the road, and many of those deaths occur in matatus. Zusha! aims to empower matatu passengers to demand and receive better service.

To achieve this goal, stickers (see above) that encourage passengers to speak up when their drivers are driving recklessly are placed inside matatus and buses.

Zusha! was publically launched in May 2015 under the auspices of its local partners, the National Transport and Safety Authority (NTSA) and the National Road Safety Trust (NRST).

To date, the campaign has successfully distributed stickers to 22,000 public service vehicles throughout the country. There has also been complementary messaging through television advertisements, radio advertisements, billboards, and digital media.

And it worked! After the intervention, the number of total accidents dropped by 30%. Georgetown researchers were able to measure the accident reduction using insurance claim data from Directline Assurance. Based on the success in Kenya,

Zusha! is now expanding pilot studies into Tanzania, Uganda and Rwanda.

Learn more about Zusha! in this working paper, the Zusha! website—and don’t forget to speak up!

About the author

Christina Gossmann is Acting Director of Marketing and Communications at DDD. DDD delivers high- quality, competitively priced business process outsourcing (BPO) solutions to clients worldwide.  At the same time, DDD’s innovative social model enables talent from underserved populations to access professional opportunities and earn lasting higher income. Learn more at DDD.

How Matatu Drivers Blow My Mind Away

Guest post by Carrey Francis Ronjey


Matatus aka Mathreez, Ma3, Nganya, Mat, or Javs are undoubtedly Nairobi’s chief necessary evil. By coincidental design, they have just as many faces, personalities, differences, similarities and peculiarities as the real Wathii of Nairobi.

Let’s start with a few distinctions

Manyangaz are the big pimped out ones, like the fancy mini busses now plying most Nairobi routes-like ROGs of Ceevoh and Umoinners of Umoja-Innercore. Head and Thorax are the now rare ones where the driver sits in a completely different capsule that being in front, is now the head while passengers sit in a bigger compartment attached to the head-making it the thorax, like the Dandora and Eastleigh Sacco’s 69s.

Then we have the pimped out 14-seater vans (or 20-seater depending on how law abiding cops, kangez and pedestrians on your route are) that are now endangered courtesy of the county government’s new public transport infrastructural design. They tend to be more expensive presumably as a result of high maintenance and greedy costs of their little spruced up image and operation.

Finally, Mkebe is synonymous to Others and they are the very old public transport vehicles and trains pulling a Mugabe on our roads like all Karen and MP Shah javs.

Caution: Avoid close contact with these because you are most likely to die if they hit you-not from the impact… tetanus.


A sector with many players

The matatu industry is run from the top by well spoken, suited gentlemen and on the streets by a calibre of seemingly mindless, heartless and cruel network of unkempt vermin covered in a thick cocktail skin of street wisdom and sheer bravado.

You know that feeling of hope whenever you are about to take a jav? That you find a sit in your preferred side of the jav– maybe next to an actually opening-and-closing window, a pleasant co-passenger, or just where you can alight easily whenever you want to?

Some hope for a pimped out ride with deafening music, others for just a little entertainment amplified by moderation and some, some want Ma3s with no music at all-so they can plug their own earphones, be anti-social and listen to their own play lists because the new age street djs don’t mix music any more.They play horrid sound effects (haarthi hwaaat!?) laced with really bad local music from moneyed up-coming musicians or just pop music from around the world (as in Nigeria, TZ , Jamaica and US). Then there are also those that don’t care about sound, as long as they get to their destinations.

Matatu crews on the other hand have just one expectation in regard to you-that you pay as much as they want. On a bad day or depending on your route, you might get packed in those hot and sometimes smelly containers like a can of meatballs. Occasionally, they will employ unscrupulous methods like not saying how much it costs only for you to realize when it’s already too late that you have to pay double for the discomfort of your shared seat.

On the other side of everything is another outfit all together- traffic cops. Cops often get you intimidated, which makes them everyone’s last wish during anything. But depending on how fast one wants to get their destination and the vibe in the jav, one may or may not want cops getting involved.

Most of the time, I wish no cops interrupt my mathree drive but that doesn’t mean that I’ve never on several occasions wished for a psychotic police officer to show up and cover the driver and his conductor in a calming round of ammunition.


A story of ingenuity

So one morning while enjoying my playlist next to a driver who had been doing everything possible to get us to town in time by by-passing everyone and everything, he overlapped at one of those intersections where a dual carriage slims into one. A cop suddenly crept out of air and confiscated the key. He literally turned off the ignition, ordered the passengers to alight and walked off to the other direction like a boss-not.

The driver tells the conductor to tell everyone to relax as I start to wonder whether he thinks that we the passengers have got time to be involved in his bribe negotiations. In my angry confusion, he reaches to some little camouflaged cabinet on the completely defaced dashboard and fishes out another key and off we go.

I was so amused by the driver as I wished I could ever know the cop’s reaction when he realized that his game had beaten him at his own game.

The original version of this post and other Nairobi stories can be found on

About the author:
Carrey Francis Ronjey is an “omnibus of life experiences as witnessed by one soul”. A Kenyan blogger and reporter, he’s a constant wanderer and a “Jerk Of All Trades” that either lives life or documents the life he lives before he leaves.

Accidents Involving Students & School Buses

A school bus rolled because its breaks failed. via @TheStarKenya

It is painful to hear about accidents involving students. You would hope that drivers take more care when they see that the vehicle next to them is full of children. And yet, these accidents happen too often. From May 1 through October 12 a total of 44 accidents were reported on Ma3Route involving students or school vehicles. Twelve of these accidents had reported fatalities. 

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Nana Gichuru’s Tragic Death Brings Attention to Eastern Bypass Black Spots

On September 22, Nana Gichuru died in a gruesome accident on the Eastern Bypass when she tried to pass several vehicles and hit a truck in a head-on collision (according to media reports).

A photo of Nana’s car crushed under the front of the truck. via @kazungubrianG

Unfortunately, this was not the only accident on the Eastern Bypass that day or that week; two more accidents were reported the same day and another one a few days later.

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Last Week in Photos: Sept 7 – 13

Most of these photos show minor accidents – with some damage to vehicles but hopefully very little to the drivers and passengers. But you might notice that EVERY ONE is blocking the flow of traffic. So let these photos be a reminder that even minor accidents cause problems for road users – and not just those directly involved in the accident!


An accident on Enterprise Road. via @kenyanspider

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New Category to Track Road Status in Nairobi!

Which roads have the worst accidents? the most traffic? the biggest potholes? And which roads are the smoothest? well-lit? un-flooded even after hours of rain?

These are important questions that many Nairobi drivers may instinctively be able to answer based on daily driving experience, but we would like to start keeping track of those exact issues here – the good and the bad.

A road work team working on Waiyaki Way. via @ptahwyce

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